Launching the Masterpiece in India - the Fiat 500
18th July, witnessed Fiat throw open its doors for the Indian consumer with the launch of the 500 or the Cinquecento, as fondly called back home in Italy. The 2 door lifestyle model was chosen by Fiat to signal it's entry into the Indian market.....and what a launch it was with creativity and surprises being showcased from the word go!
The launch was based on the concept of Inspired Creativity, an idea developed by 141 Wallstreet, the Out of Home division of Bates 141, which offers Activation solutions to its clients, the agency on board.
Author: shaistaboxwalla
Keywords: Fiat 500 car that has inspired life creativity all forms of original expressions
Added: August 4, 2008
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