Tiffany Griffin at International Truck And Engine
Tiffany Griffin describes her IMC Summer Residency working with International Truck and Engine's Experiential Marketing department. Tiffany identified strengths and weaknesses in International's current trade show practice, analyze the attendee database and then developed a strategy for trade show planning and execution. After developing that strategy, she categorized shows as either...
Author: IMCResidency2007
Keywords: Northwestern_IMC Medill_IMC IMC_Residency
Added: November 4, 2007
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